SEO definition and search engine optimization techniques

SEO stands for Search Engine Optimization , and it consists of a series of techniques and tools that facilitate a better positioning of a web page in search engines such as Google, Yahoo or Bing.

Why it is interestig for a company to have a good search engine optimization

Performing SEO is investing in customer acquisition. A good search engine optimization will guarantee a quality traffic for our business, since we will be receiving visits from the public interested in the product or service that we sell, since he has searched for it on the Internet. It is a client predisposed to receive information, to the point that it is he who requests it. It is the dream business contact because we are attracting, thanks to the use of SEO tools and techniques, a potential buyer .

Depending on the investment we make, we will be able to reach the first positions faster. In this approach, since seoalcuadradoWe like to be honest. A company dedicated to the sale of retail infusions would be wrong to focus its efforts on improving search engine positioning. To ensure results it is necessary to make a minimum investment of around 200 euros. This infusion company is sure to achieve, with the application of the appropriate SEO techniques, business contacts and orders, but the value of your product and the net benefit would be less profitable than, for example, a dental clinic. These types of establishments, on the other hand, can generate clients who will invest in their clinic an amount of money that will more than compensate for 200 euros per month.

Another advantage of SEO is the possibility of competing with companies with more time to implement in the market or larger. The achievement of new contracts and sales is multiplied by figures that vary between five and ten, depending on the sector in which we are. This means that if a company is positioned on the first page it will have between five and ten more possibilities than those other companies that are not in this place.

SEO tools

There are many tools that help us to know the search engine positioning of a page or online business. In seoalcuadrado we work, mainly with the following:

Google Analytics : is the most used free traffic evaluator. The simple implementation of a tracking code will allow you to obtain, for free, endless data on how, when and how many users navigate on my website.

Webmaster Tools : a tool that serves, fundamentally, to confirm that a website is optimal to be trackable by Google. Here we can find information on those parameters that the reference web browser considers relevant to improve positioning, so that, by tracking them and controlling their status, we will be favoring better SEO.

Bing Webmaster Tools: Similar above, but focused on another reference search engine, Bing. In general terms, the techniques for positioning in Google, Bing or Yahoo are very similar, although it never hurts to check the state of the page in the eyes of other webmaster tools.

XML Sitemap Generator: an SEO tool that will allow you to create an XML sitemap file. This file facilitates the reading, by Google spiders, of our website. And everything that is to facilitate Google its tracking will give us points to be higher.

Adwords keyword tools : to achieve a good web positioning it is necessary to have a good content strategy that allows us to generate quality and original texts. This is highly valued in a good SEO strategy. With the adwords keyword tool we will get ideas on what keywords to work on, simply including the service or product we sell.

Google Trends : In the previous line, Google Trends is an important SEO tool, as it helps us discover trends that users are looking for around the product or service we sell. It will help us create new content and that, in addition, users are already looking for or will search the Internet shortly, so that we can get ahead of competitors by capturing and marketing new trends that users demand.

Woorank: it is a portal that makes a basic diagnosis of the SEO health of our website. It is an initial approach that will help us to know what aspects of a website we need to address more urgently, with the ultimate goal of improving positioning as soon as possible. It allows us to do a SEO audit of a certain quality and with zero cost.

Ahrefs links: As you have heard many times, links that link to a web page are essential in a good search engine optimization strategy. Google knows that SEO consultants know the importance of this resource, which has become serious. It greatly appreciates that the links that enter a web page are ‘natural’ and not artificial, so it penalizes this type of techniques.

SERP checker: web that allows to measure in a matter of seconds the real position of a web page and the competition based on certain keywords. Intuitive and simple. Practical to assess the positioning in search engines without the ‘contamination’ of the trends of use of a specific Google user.

SEO techniques

There are three fundamental legs of a good SEO strategy:

  • content
  • reputation through links
  • friendly technology with search engine crawling spiders: responsive and friendly codes.

An SEO consultant capable of mastering these techniques will achieve results and rise in search engine positions, without using SEO techniques banned by Google, which may offer a short-term result, but will eventually give more headaches than anything else.

SEO content

The content is king. Repeated phrase to satiety by Google and the rest of search engines. The originality, creativity and quality of the texts are valued, as well as their accompaniment by images that illustrate and well labeled. Conducting a good study of keywords and creating a content strategy for the web and the blog around them is one of the positioning strategies that will lead us to success. In addition, this quality content will facilitate the achievement of the second technique or objective: link building.

Link Obtaining

The search engines determine, to a large extent, the positioning of a website based on the number of references that a page has on the part of others. The reputation of a website is built on the references that other important pages make of ours, hence it is important that there are links to our portal. But these have to be of quality and created naturally. What better way to achieve it than by creating content on our site so good that it is irresistible for other users to share and mention it?

Technical aspects

Mobile usability, through the use of responsive techniques, as well as the use of codes close to javascript and away from flash and iframes, will facilitate the tracking of robots and navigation to users. Parameters that search engines establish as basic for good positioning.

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